The Four Quads
 
In his book First Things First, Stephen Covey presents a four-cell matrix with these elements:

  • Quadrant One – Matters that are both important and urgent. Includes crises, pressing problems, deadline driven projects, meetings, preparations.
  • Quadrant Two – Matters that are important and not urgent. Includes preparation, prevention, planning, relationship building, empowerment, personal development, and personal health.
  • Quadrant Three – Matters that are urgent but not important. Includes interruptions, mail, reports, and meetings.
  • Quadrant Four – Matters that are neither important nor urgent. Includes trivia, busy work, some phone calls, irrelevant mail, excessive TV, escape activities.

To reduce time pressure while improving our effectiveness we need to spend as little time as possible in Quadrant Four and as much time as possible in Quadrant One.

Quadrant One

Urgent

and

Important

Quadrant Two

Not Urgent

but

Important

Quadrant Three

Not Important

but

Urgent

Quadrant Four

Not Urgent

and

Not Important